How A Potential TikTok Ban Will Impact Creators And Brands

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Tiktok News

Biden,Instagram,Youtube

Named one of Business Insider's top rising star managers, Amanda Marcovitch led operations for Fortune 500 companies before trading the corporate world for the creator world.

Anadolu Agency via Getty Imagesthat could lead to a nationwide ban if ByteDance doesn't sell the app within 9 months. While TikTok plans to challenge the law in court, calling it anThis isn’t the first time we’ve seen a TikTok ban in the headlines. When India banned TikTok in 2020 due to tensions with China, the country's 200 million users and thriving creator community had to quickly adapt.

Beason predicts there would be a massive"rush" of TikTok creators flooding to Instagram and YouTube, dramatically increasing the competition."If TikTok gets banned in the US, there are going to be an influx of creators who are going to move onto platforms like Instagram to share their content,” she continued. “Not only will this mean a huge increase of creators on this app, but it's also going to flood the app with a lot of content.

 

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