MediaTek mobile phone SoCs have historically been considered a) Asian, and b) low end. Thats all about to change with their Dimensity 9300 chip, which also enables entry into markets like the IoT and automotive, where the company is partnering with Nvidia for Advanced Driver Assistance.
That has all changed now, as the company positions itself to grow in the flagship phone market that need AI to be competitive, with new features users demand. And last year MediaTek began selling their platform to automotive companies, teaming with Nvidia for state of the art ADAS alongside the infotainment space.I recently attended an analyst event hosted by MediaTek executives who spent the day showing off their business, their plans, and their technologies.
Most analysts predict the combined value of automotive ADAS and infotainment systems to exceed $100 billion by 2030. But while the automotive chip market is huge, entering it will take some serious work.
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