The Aussie underwear brand beloved by sports stars and regular men alike has been massively discounted in Amazon’s mid-year sale. Right now, men can pick up a five-pack of boxers for $77.49 instead of $155, which means a whopping 50 per cent off. But you’ll have to be quick, as the deal is only for a limited time. Since it was launched several years ago, Step One has become famous for its “buttery soft” briefs that sell a pair every eight seconds.
On Amazon, Step One is the “number one best-selling men’s underwear brand”, while Step One says it has claimed “around six per cent of the men’s underwear market” since it launched in 2017. “Once people try a pair, they nearly instantly replace their entire drawer,” Greg Taylor previously told Best Picks.
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