to discuss how the league needs to meet their fans where they are consuming content. Tatum also discusses the importance of growing the league internationally with their plethora of international stars. In addition, he talks about the Caitlin Clark phenomenon and what the growth of the women's game means for both the men's and women's products.NBA finals currently underway, Celtics versus the Mavs two huge franchises, lots of young stars as well.
Um And I also think that the record number of international players in this finals is really something to take a look at 13 international players are in this series including Luka DC Christos Porzingis, Al Horford.And now heading into the finals, we did see overall player playoff viewership down about 13% compared to 2023.Well, I think, you know, when you look at our regular season, we went into, uh, this was our most viewed regular season globally in five years.
Um But we also understand that a new generation of fans are consuming content through streaming platforms. Uh these are all continuing growing areas for us um as we continue to expand the game of basketball around the world.I feel like there's this diversification among all of these sports leagues.Well, because our fans are consuming the NBA in diversified ways.
Uh And we're constantly trying to figure out the best ways to do that with our partners uh through our marketing and through our communications with our fans.How is the global story become a more important narrative for the NBA?Uh We have our games are played uh and, and, and seen and televised in 214 different countries in 60 different languages.Um We have 13 international TV networks who were in Boston and Dallas covering this NBA final live um in those markets.
So whether it is a global partner or local partners, and we're always looking for the right partners to again ensure that our fans have access to our games and to our content where they are.I'm curious if you're seeing any correlation with her rising star to interest in the NBA and could there potentially be more partnerships and collaboration between the two leagues?So Kaitlin is this exceptional athlete who's transcended sports quite frankly.
Netflix is full swing, the quarterback, two examples that come to my mind, really taking folks behind the scenes, so to speak.And we are looking at that, we actually have a series um on, uh uh you know, on our digital streaming platforms as well, uh called Chasing The Dream.Uh We do that with the G League, we, we done with the basketball Africa league and people are just looking for that content to go behind the scenes and try to get a deeper look into what happens off the court.