As tennis phenom Coco Gauff becomes the first tennis player and youngest athlete to ever carry the flag for Team USA at an Olympics, and as we reach gender parity at the Olympic games for the first time, it's clear that female athletes are breaking barriers in sports.Gauff, the 20-year-old reigning US Open Champion, was also revealed this week as one of the faces of American Eagle’s newest campaign, Live Your Life.
Milani, the cosmetics brand known for its affordable, inclusive beauty products, has similarly embraced the power of female athleticism to tell its story in a new campaign called “Face Set. Mind Set.” AE’s campaign includes an image of Gauff in a denim tennis outfit. The image conveys the campaign’s call to action to the brand’s newest generation of customers - to do the things they love to do in the clothes that make them happy. The outfit is from the brand’s new collaboration,Brommers says female athletes are an important part of AE’s marketing mix.