Apple Inc. on Wednesday introduced a lower-priced iPhone with a fingerprint sensor and older exterior design, as the tech giant looks to revitalize its biggest franchise by targeting a broader group of potential buyers.
The new iPhone SE, which starts at $399, is the lowest-priced smartphone the company has offered since 2018, when it discontinued a previous low-end model with the same name. It is $50 cheaper than its previous least-expensive smartphone, the iPhone 8. The pricing reflects an effort by Apple to reach new...
I am done with this overpriced old technogy. How much do you get for $399? There are plenty of other smartphones that give you great quality with more bells and whistles than Apple.
it is still too big damn it. what we liked abouth the SE was the size and the price... apple you only got 50% right
Apple needs to drop color coordinated devices. Having my computer, phone, tablet, and watch match would be great. The horrible color selection is the only reason I will not get the latest devices. Who wants an army green phone unless it matches my watch?
funny... people thought apple's secret sauce was their ability to raise prices every year now they are selling a much lower priced phone..hmm i guess the secret sauce wasnt as good as expected
“This low price provides Apple some breathing room and really stretches their market,” Mr. Lam
Im in the market to buy a new phone as soon as i get my stimulus check and refund! Woohoo!
$399. Meanwhile, some people are struggling to eat