China’s binge shoppers turn thrifty as outbreak, sputtering economy force financial ‘wake-up call’

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Once shopaholics who fuelled the economy, consumers are now offloading possessions and embracing a new-found ethic for hard times: less is more

BEIJING — Tang Yue, a 27-year-old teacher from the city of Guilin in southwest China, steam-presses a blue dress and takes dozens of photographs before picking one to clinch her 200th online sale.

But the adrenaline rush that comes with binge-shopping is gone, said Tang, whose wages have been slashed with the suspension of all the classes on tourism management she usually teaches. Tang Yue To be sure, there are signs that pent-up demand will drive a rush of spending as authorities reopen malls, leisure venues and tourist spots. In South Korea, the first major economy outside of China to be hit by the virus, people thronged malls this weekend to go “revenge shopping” to make up for time lost in lockdown.

“With much more of their days spent in their homes, consumers also have more time and reasons to sort through things they don’t feel they need — so they’re not living around clutter that is common in many apartments.” Government researchers predict that transactions for used goods in China may top 1 trillion yuan this year.

Jiang, the mother of a 9-month-old baby, said she recently sold nearly 50 pieces of used clothing as the lockdown gave her the opportunity to clear things out. “It also offered me a chance to rethink what’s essential to me, and the importance of doing financial planning,” she said. NO RETURN TO OLD WAYS?As the coronavirus comes under control in China, the government is gradually releasing cities from lockdown, easing transport restrictions and encouraging consumers to venture back into malls and restaurants by giving out billions-worth of cash vouchers, worth between 10 yuan and 100 yuan.

 

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