Since its founding, SheaMoisture has been committed to reinvesting in the communities it serves, and in fact, seeks to over-serve the underserved. It started by ensuring Black and textured hair women felt fairly represented in the beauty industry and beauty aisles and has recently manifested in the. The fund provides women of color entrepreneurs and minority small business owners relief and a path to recovery from the economic and societal fallout from COVID-19.
"Reinvesting in our own communities has always been our driving force. Now more than ever, it’s imperative for us to commit resources toward driving progress and address the traumas and injustices we face,” says Sabin. “We are having the hard conversations, while also ensuring that our community knows we are creating a safe space and a platform to drive change.
For more information on the coalition, to submit recommendations on the social justice areas of focus, and to read more about SheaMoisture’s commitment to the Black community, visit