John Penotti, President of SK Global, told Xinhua earlier, “There have been many peaks and valleys in the US-China co-pro market, but you can’t focus on that. It’s a continuum.”
He stressed that the greater Box Office profit-share that foreign producers get for co-productions is a significant factor to consider. But Zhang cautioned that the type of content is of primary importance to the success of a co-production and filmmakers need to pick their target audience and not try to appeal to all viewers.
Wendy Weiqun Su, Associate Professor of Media and Cultural Studies at the University of California, Riverside , feels that more than just market-driven, or profit-seeking partnerships, US-China co-productions are innovative communication models that have the potential to create a space for a new global culture and to help China and the United States to achieve a consensus.