Mr Lewis, who was given an OBE in 2014, said he was aware of a woman who had lost £100,000 as a result of a bogus advert featuring his face and initially made the lawsuit to force Facebook to tackle the advertisements.
The City of London Police, which leads on cyber fraud activity such as investment scams - which cost the public over £197m in 2018 alone - is also issuing a warning. "Celebrity endorsements are just one way criminals can promote bogus schemes online. People should not be fooled by images of luxury items such as expensive watches and cars, and posts on social media showing extravagant lifestyles, which are often used to persuade you to invest.
If you would invest your hard earned money because a “celebrity “ is attached to it then you deserve to lose your money, just because they’re on the box in your living room doesn’t mean they’re clever
How sad to stoop the low