Digital economy continues to grow

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KUALA LUMPUR: The Malaysian digital economy is set to continue its growth momentum with more brands and businesses, especially the small and medium-sized enterprises (SMEs) digitalising their operations, said leading e-commerce platform, Lazada.

By the same token, shoppers too have become even more confident in shopping for their essential needs online.

Chow said the number of new sellers on Lazada grew by more than 200 per cent in the first half of the year, and noted that Malaysians are also increasingly looking towards online solutions for their everyday needs. With more Malaysians embracing the digital lifestyle, Lazada has also seen its digital payments solution, Lazada Wallet, becoming the go-to-choice and the most preferred payment method on the platform.

"All transactions are done online or virtually, ” he said, adding that digital payments are virtually instantaneous and not geographically limited. In emergency situations that lead to unexpected income shocks such as the current COVID-19 crisis, speed and timely delivery can be of the essence. Conversely, digital payments today are secured with cutting-edge technologies, such as point-to-point encryption, tokenisation, passwords, biometrics, out-of-band authentication, one-time password via SMS, as well as security questions.

 

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