Samsung eyes new opportunities as pandemic ignites demand for home appliances

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From sanitising closets to customisable fridges, the coronavirus pandemic has fanned demand for home appliances - so much so that Samsung Electronics Co Ltd is adding warehouses and bringing popular products to more markets.

A customer wearing a mask to avoid the spread of the coronavirus disease shops at a Samsung Electronics' store in Seoul, South Korea, August 27, 2020. REUTERS/Kim Hong-Ji

Samsung’s AirDresser, a closet that steam cleans clothes and kills bacteria, has seen a spike in sales with British furniture firm Lux Group ordering 1,000 earlier this year. Big fridges have also climbed in popularity as people cooking more often at home seek more freezer space. He said factories for Samsung’s appliances business in the United States, Mexico, Poland, India and other countries were running at full capacity and the company was seeking more warehouse space in the United States, South Korea and Europe.

 

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