New York — Whether your company is pushing employees to return to the office, à la JPMorgan, or letting them stay home, à la Google, Deutsche Bank and pretty much everyone else, the question remains: what the heck to do with the kids?
It’s terra incognita for many organisations. Many companies tend to think of children, when they think of them at all, as a kind of private hobby. Studies on working parents have repeatedly confirmed that bosses more readily give time off to employees for non-child reasons — such as a bucket-list vacation or training for a marathon — than they do to those who ask for the same amount of time to raise children.
In February, unemployment was record low. We were truly in a war for talent. I believe we will be back there againThe pandemic has started to alter that calculus. Companies are starting to realise that they cannot leave working parents twisting in the wind, trying to figure this out individually with their supervisors — the problem is too big.
“In February, unemployment was record low,” says Shook. “We were truly in a war for talent. I believe we will be back there again. And actions companies take today will be long remembered.” With that in mind, talent-focused firms are rethinking how to support working parents.
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