Krispy Kreme's CMO says drive-thrus were a key to success during the last year.New Krispy Kreme locations outside of urban areas will have drive-thrus.Drive-thrus have been vital to the survival of fast food and quick-service restaurants over the past year, and for doughnut chain Krispy Kreme, they were key to keeping business going during the pandemic.
"Drive-thrus were a real lifeline," Krispy Kreme Chief Marketing Officer Dave Skena told Insider in a phone interview. Through most of the pandemic, many locations were drive-thru only, with dining rooms closed. The locations that already had drive-thrus up and running had a"structural advantage," Skena said, and they were"key to keeping team members safe."
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