Warner Music Group has elevated longtime executive Perez-Soto's portfolio of emerging markets covers a lot of ground and includes Sub-Saharan Africa, the Middle East and North Africa, India and South Asia, the Eastern Mediterranean and Eastern Europe.
"I want to unlock huge opportunities for artists from the diverse tapestry of countries that we classify as emerging markets," said Perez-Soto."I'll work round the clock to build a global stage for them to stand on, connecting them with fans in their home countries and far beyond." Robson added:"The increasing connectivity of music fans in emerging markets is opening doors for artists worldwide, but the huge volume of music on streaming services means that, more than ever, they need a partner who can help them cut through and find an audience. We believe that these markets are set to be ever more culturally influential as the music market becomes more global in the years to come.
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