'Driving demand' and 'boosting confidence' key to tourism recovery | Sky News Australia

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Driving demand is one of the key routes to recovery for Australia’s tourism industry following the devastation caused by the coronavirus pandemic, according to Australian Tourism Industry Council Executive Director Simon Westaway.

He told Sky News the half-priced airfares – offered by the federal government – were a “good first step”. “Demand driving is going to be part of the road back, and why it’s important is the domestic tourism industry is the backbone of our broader tourism and visitor economy. “We were, pre-the-virus, a $150 billion plus sector. One in 12 working Australians worked in the broader tourism industry and that broader visitor economy.

“The numbers now are really galling, the industry lost $90 billion in value in 2020 … it is now in excess of one in 22 Australians working in the visitor economy.” Mr Westaway said it was also key to boost confidence among Australians to travel throughout the country as well as obtaining certainty around events. He said the cancellation of Byron Bay’s Bluesfest music festival was a “tragedy” and “we’ve got to do this a bit better moving forward”.

 

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