The company announced on Tuesday the launch of a mobile app that will let anyone create and style their own Genie, or digital avatar. The new app will also feature a"Drop Shop," a marketplace offering digital accessories and wearables ranging in price from 99 cents to $25 on average.
Items for sale can come from the Genies team and via partnerships with brands yet to be announced. But most of the virtual goods in the store will come from celebrities who drop exclusive products using their own created avatars.
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