WASHINGTON — Thrown off-stride to reach its COVID-19 vaccination goal, the Biden administration is sending A-list officials across the country, devising ads for niche markets and enlisting community organizers to persuade unvaccinated people to get a shot.
that has ravaged India is spreading here. Now accounting for about 1 in 5 virus samples genetically decoded in the U.S., the more transmissible mutation has gained a foothold in Mountain West and heartland states. Many of those infected are young and unvaccinated.President Joe Biden visited a mobile vaccination site
The message, as Surgeon General Vivek Murthy put it: “If you are vaccinated, you are protected. If you are not, the threat of variants is real and growing.”It's unclear how well the levers of persuasion are functioning. Vaccination rates have dropped below 1 million a day, and there's no sign yet of a turnaround. The administration has acknowledged that it will fall short of its goal of having 70% of adults vaccinated by July Fourth.
Biden officials say they recognize that it's going to take more than celebrity pitches to close the deal. In Knoxville, Tennessee, a retired hospice and home care administrator has become a volunteer COVID-19 response organizer in the Black community. Cynthia Finch is one of many around the country to whom federal health officials have turned as “trusted messengers.”
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