The Ulta Beauty execs driving the beauty brand's digital evolution

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💼💄 Meet the 15 executives behind Ulta Beauty's impressive digital transformation, leading the retailer toward a record $8 billion in sales in 2021 as masks come off

Bhatt has more than two decades of digital expertise in the retail sector, previously leading teams at Toys R Us and Kenneth Cole before joining Ulta in 2014.

Bhatt played a significant role in increasing e-commerce sales last year, driving more users to the company's mobile app and introducing aforementioned tools like Ulta's Glamlab. Before joining the beauty retailer, Caro also founded her own independent law practice, where she served"clients ranging from established multi-million dollar companies to medium and small early-stage enterprises,"Caro has wide-ranging legal experience across a variety of sectors, including stints as general counsel at MCI Communications and as a cofounder of Looking Glass Networks, a telecommunications company.

One such effort involved promoting existing platforms like Glamlab and developing new social-media-driven content. told Brand Innovators

 

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WOWWWW!! Good for them!! UltaBeauty is a great beauty business!!! Giving Sephora a run for the money!!

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