TOKYO—When Asahi Breweries pledged more than $100 million to sponsor the Olympics in Japan, it envisaged stadiums of spectators from around the world chugging the “Tokyo 2020 Official Beer” and a spillover of favorable publicity.at the Games and the Japanese public’s concerns about Covid-19 infections are rising, Asahi’s investment risks turning flat.
Its plight is shared by some five dozen Japanese companies that collectively kicked in more than $3 billion for the Tokyo Olympics, the largest contribution from host nation businesses ever at the Games. “If a brand was relying upon their ability to activate in the host city for over 16 days or even an expanded period post-Games, they probably didn’t make the right investment,” said Woody Thompson, executive vice president for Octagon, a sports-marketing firm owned by Interpublic Group of Cos.
Even in normal times, sponsoring the Olympics has downsides. Under the International Olympic Committee’s “clean field of play” policy, companies can’t plaster their names on stadium surfaces or athletes’ uniforms. There is also usually some political or other controversy brewing. Next year’s Winter Games in Beijing are already the target of
Common sense, would be to cancel these games until its safe to have them.
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Japan is going to end up like Greece
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Greed 💵 💵has NO room for COVID19 TokyoOlympics2021
GEEZ...don't the Japanese know that the whole COVID thing was just a 'hoax' to make Trump 'look bad'?
this is terrible news