with Guy Raz, Chestnut detailed the company's difficult 20-year journey, during which he endured many setbacks as well as several breakthroughs.Starting with the company's early days, Chestnut described that it was only after Mailchimp went freemium that things started to take off.
Instead, customers could grow their email list and, once they hit a set amount, they would have to pay for premium features. Mailchimp was"offbeat" and"quirky" which, according to Chestnut, evoked kinship with the firm's customers. It understood the experience of being an entrepreneur and so Mailchimp was dedicated to"serving the underdog."Podcast fans will be familiar with"mailkimp", a cute mispronunciation of Mailchimp by a little girl in an advert for the 2014 investigative journalism podcast"Serial.
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