Services tailored to the"halal" economy include everything from dating apps to modest fashion.Entrepreneurs are tapping into the growing Muslim demand for apps, fashion, and other services — with the community's spending power already estimated to be in the trillions.by the State of the Global Islamic Economy Report 2020/2021.
The objective for Muslims is toward"completing the identity in every aspect of life," said professor Mehmet Asutay, an expert on Islamic finance at Durham University. The app — launched in 2015 by founder Shahzad Younas — said it has 4.6 million members, helped by a 45% increase in downloads since lockdowns began in 2020.
"In Western countries, the mainstream dating apps don't work for Muslims," Younas said."They're too casual. They're not centered around finding a life partner. They don't really cater on a religious or ethical perspective of what we think is acceptable and what's not for the Muslim consumer."One reason Muslim consumers are clamoring for tailored services is the changing priorities between generations.
The younger generation, moving up a Maslow-style hierarchy of needs,"are more Islamic-finance-oriented or inclined to take care of Islamic finance compared to the earlier generation," he said.
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But dating isn't halal even though app based 😊