In an email interview with Insider, Gugler said Whoop leveraged its data and science team to create sophisticated predictive models for investment outcomes. , a tech startup in Toronto that says it provides enhanced data on weightlifting performance.
Gugler said that though Whoop is still in the early growth stages, it was leveraging the recent capital to invest in several new initiatives, such as international expansion, women's performance, Whoop Live , and enterprise work across verticals like healthcare and government. One of Whoop's ambitions is to scale up across the globe. Gugler said that 27% of the business is international and that Whoop now has a marketing team in Dublin solely focused on international expansion.
Perhaps Whoop's most robust growth initiative is its investments in female athletes. The company recently announced the creation of awhich supports product development and research around women's performance.
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