, these programmes provided women with f
“Entrepreneurs characteristically have ambition, determination and a flair for original ideas. However, many lack the business expertise required to develop these into commercially viable ventures,” says Nelly Mofokeng, MD at JA SA. “This has a positive impact on these women’s immediate communities as well, because they can share the knowledge they’ve gained and create employment opportunities for othersThe first of 2021’s programmes, the incubator-style Youth Enterprise Development Programme, targeted out-of-school and unemployed young women looking to start a business.
The second initiative, the Entrepreneurship Accelerator Programme, focused on helping the women owners of existing businesses to grow and upscale these enterprises to sustainable levels. Zinhle Nkosi, one of the programme’s graduates and CEO and founder of lighting company Uthingo Olusha, described it as being a stepping stone to success.afforded me the opportunity to deepen my understanding of the world of business. Thanks to the skills I gained, I was able to grow my business and provide jobs to empower others in my community,” she says.
WATCH | Ayesha Isaacs is the owner of kre-Ationz, a budding clothing and accessories brand in Cape Town. She shares how participating in one the entrepreneurial development programmes run by Junior Achievement SA in partnership with Mastercard has empowered her to grow her small business.
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