INDIANAPOLIS — The Live Project started how most health ventures begin for those looking to make a lifestyle change — a doctor's visit.
"Usually at doctors, they try to push pills and medicine on you, and luckily my doctor, I have where we have a good bedside manner, we have a good relationship, and he was like, 'Man, James, you should start juicing.' So, I was like, 'Juicing? What's that?'" Long started sharing the juices he was making with other teachers he worked with and says they encouraged him to make the bottled freshness for profit.He started"The Live Project" in 2020, at the start of the pandemic. The spreading virus was a striking alert that we should cherish life, and Long wanted to add the juices that he believes are better lifestyle choices to as many people's refrigerators as possible.