roll off the tongue and clothing racks when it comes to selecting spring dresses, but a new generation of brands is moving into the lucrative territory of romantic linens, puffy sleeves and floral prints.
“It’s been a journey, and I have had two kids along the way, but people discovered us online during the COVID-19 lockdowns,” Keysers says. “During that time, when we were all stuck at home, people connected with the pieces inspired by travel. Since then, it’s been steady growth.” “It’s an Australian brand because it captures the relaxed way that we dress, elements of the landscape and that relaxed coastal vibe. It’s the city meets the sea.”
“We want to avoid producing collections for the sake of it,” Jermanus says. “We think of individual styles. Whose wardrobe will this end up in? Are they having fun in this? Where are they wearing it to?”
These puffy sleeves?