With just two sponsored posts per week, the top five influencers could earn between $275,000 and $750,000 per year.Not bad for 104 minutes of work.There’s no question that younger consumers are turning to TikTok for financial information and advice.found that about four in 10 Gen Zers—who range in age from about 18 to 26—go to TikTok for investment information versus just 15% of Millennials .
Banks and investment advisors typically focus on providing educational content—content designed to improve consumers’ financial “literacy.”“TikTok aims to promote a welcoming atmosphere for people to learn and find entertainment. We’ve seen our community embrace a range of enriching ideas and content, and we’re focused on supporting that with both creative tools and safety features to help that authenticity thrive.
This is why millions of people follow the leading finfluencers on TikTok—they get entertainment as well as education. The advice alone—regardless of good it is—wouldn’t earn them the number of followers they have.