The partnership with Sorare adds to a slew of deals between sports stars and crypto platforms.Sorare
The Argentinian, who plays as a forward for French club Paris Saint-Germain, will help Sorare set new standards in how fans connect with clubs and players, the company said in a statement Wednesday. They'll also work together to create new content and fan experiences, Sorare added. "We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we've been collaborating on soon," he told CNBC via email.
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