Group, Scandinavia’s leading streaming service, has set the dates for its launch in the U.S. and Canada for February and March, respectively.
While Viaplay Group expects to deliver approximately $111 million-$125 million of operating income for its Nordic operations in 2023, it forecasts a loss of approximately $92 million-$102 million for its international operations. Viaplay has traditionally been “Stockholm-focused” and this new operational model underscores the company’s ambition to tap into commercial opportunities in overseas territories, as well as “enable even greater focus on growing its customer bases in each established local market,” said Viaplay.
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