A reporter asked Ohlmeyer if there was any reputational risk to the company if it continued to release Yeezy products despite no longer having the backing of the artist.
"We are working through all the options," Ohlmeyer said."When the time is right we will be more specific." Sneaker Twitter's reaction to Adidas rebranding Yeezy is that the shoes will likely sell, but won't generate the previous hype achieved with Ye's involvement. When Adidas announced its split with Ye, the company said it expected its bottom line to take a $247 million hit this year. Wednesday's earnings report was in-line with that forecast. Ohlmeyer added the company's annual revenue would be roughly $502 million lower than expected this year.
But Adidas will save roughly $302 million in 2023 because of royalties and marketing costs it will no longer pay to support the Yeezy business. When Kanye left Nike for Adidas in November 2013, he criticized Nike – and then-CEO Mark Parker – for not paying him royalties on sold shoes.
Can’t wait to get my Adidas 🤣🤣🤣👏🏾👏🏾👏🏾
Interesting,a coincidence? Adidas is a German company. Walking the in the shoes of bigotry Kan Ye began his journey as black people and women hater,which manifests in jew people's hate.All in the land of extermination while the German corporation turns a blind eye.Nothing changed
Isn't this the exact sort of thing he was protesting, outside of the blatant anti Semitism?
And are we gonna support that shit NO!!!
They were hideous anyways. Just the 🐑 trying to be trendy. Same with Jordan’s 🙄
Aren’t yo guys happy now?
They won’t be Yeezys then
ADIDAS continues to 'YEEZYLYNCH' kanyewest which is worse than a NIGHTMARE!
Relax with “worst nightmare” way to sensationalised for clicks. 🧐
The British general public has already processed and gotten over this concept. tryagain clickbait
Can we stop pretending now? I mean have you seen them?
Nobody spending with them 🤣🤣🤣
I have an idea for the new name, the jew shoe funnydadsagainstelon
As done in history, still to this day.
So the Hew merchants are again steal from a black man. How shocking!!!
This is exactly the kind of corporate behavior he was protesting.
Not...fake news...
Adidas is clueless to the point they want to use ye idea, an example of leech in the industry Pathetic.
😂😂😂
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Kanye West's turbulent 9-year history with AdidasKanye West spent 9 years with Adidas — see how the Yeezy brand went from nearly $2 billion in sales to $0 in a snap I am glad that Ye the antisemite is being reduced to nothing. I look forward to shunning him on the street when he is panhandling for change. Israel has to prove no one can tell it what to do. And it does prove it at all costs. How Jewy of Adidas.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Kanye West's turbulent 9-year history with AdidasKanye West spent 9 years with Adidas — see how the Yeezy brand went from nearly $2 billion in sales to $0 in a snap This makes it seem like Kanye's brand fell off, yet Adidas got rid of him. His brand is still worth $Billions Would be possible it went to $0 because It was taken out of the shelves and could not be sold any longer? On Oct 25, 2022 — Adidas stop the Adidas Yeezy business with immediate effect. Elementar, something that can’t be sold is going to have $0 profit. One word: totalitarianism.
Source: BusinessInsider - 🏆 729. / 51 Read more »