How Buddha Board is navigating international markets with its in-the-moment painting board

Mr. Thrall is reluctant to disclose annual revenues, but they are “double-digit millions per year,” he says. In addition to Mr. Thrall himself, the company employs two full-time staff members and up to four part-time contract staff, depending on the time of year.

That’s the crux of the problem for any company manufacturing in China, says Marvin Ryder, an associate professor of entrepreneurship at DeGroote School of Business at McMaster University. The idea of onshoring – moving manufacturing back to Canadian soil – is politically popular but not terribly practical, Mr. Ryder says.

Although Buddha Board has trademarks, copyright and patents, he says there seems to be little interest in enforcing them. The Chinese government has no interest in policing counterfeits, says Tatiana Astray, an assistant professor at the Lazaridis School of Business and Economics at Wilfrid Laurier University with expertise in the counterfeit economy.

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