RealPage founder Steve Winn’s next big thing could be Cosm and immersive entertainment

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His investment firm has committed to leases in Los Angeles and now The Colony for technology-driven entertainment venues.

He was the company’s CEO until 2021 when private equity firm Thoma Bravoselling a site in Irving to Wells Fargo for a new regional campus and announcing plans for a mixed-use developmentCosm promises to create immersive experiences that'll make customers feel like they at a sports or music event.

At a recent Venture Dallas event, Winn talked about how he got involved with Cosm. It started with meeting Jeb Terry, now Cosm’s CEO, at a wedding in California while Terry was looking for his next endeavor after selling a streaming business to Fox Sports. “We bought a planetarium company, in fact the largest planetarium company in the world, because we were intrigued with the dome” and projection technology used in them, he told entrepreneurs and investors attending the event.

“We started to envision what this would look like if we converted it to LED so you could see it in the day, and we rotated the dome on its side. We then believed we could put you in the front seat of a live-streamed NFL, NBA, UFC, European soccer, cricket and you couldn’t tell you weren’t there,” he said.and invited more than 2,000 broadcasters, league owners and large-screen cinema executives to experience it.

“Without exception, they all agree this is a new form of experiential, immersive education and entertainment,” Winn said.. Paul directs the work of an award-winning staff covering business news in the nation's fourth largest metro region. He's been The News' business editor since 2015. Before that, he was editor-in-chief at the Dallas Business Journal and business editor at the Cleveland Plain Dealer.

 

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