When copywriter Sara Van Ess and her husband purchased their home in 2021, they quickly discovered that the aesthetically pleasing online photos of the house weren't entirely accurate.
"Six months after we bought the house, we heard through the grapevine it had been used a lot on Instagram. I started searching for it and stumbled across a kitchen I recognized," Van EssIn a September video, Van Ess explained the purpose of her"Instagram vs. Reality" series on TikTok wasn't to shame the former owners but rather to show social media users they shouldn't compare themselves to what they see online.
"The point was never to give them hate," Van Ess said in the video."It was to share how easily reality can be manipulated on social media."
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