"You're not going to see companies spend a lot of money on paid ads. Instead, you will see startups turning to their VCs and saying, how can you help me grow without spending as much? And that's where having a truly excellent comms function at the VC level can help," Braley told Axios.With Margit Wennmachers at the helm, Andreessen Horowitz was arguably the first to use PR to enhance brand awareness before it had years of financial performance to show off.
"Getting in front of high potential founders is the north star of VC comms," says Hadley Wilkins, Atomic's vice president of communications. "My job is to build Atomic's brand to attract those people."Zoom in: "A great founder has to act as the chief storyteller," says active angel investor and entrepreneur Tina Sharkey. "They have to be able to convey their vision to investors, the media and potential customers or partners."
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