is deeply fraught. The survey reported nearly 70% of participants described feeling"screwed" by the platforms. In an attempt to wrest back control, creators have diversified their income streams by churning out content for an array of platforms and formats . In 2020, amid concerns that TikTok may be abruptly shuttered, the TikToker Carter Smith confessed that he was encouraging audiences to follow him on YouTube.
But this unpredictability has not always been felt equally, and as the social-media-industry turmoil accentuates the grueling nature of a career in the"new" creative economy, the effects of this downturn are likely to be similarly lopsided. to visibility are the algorithms that govern the platforms — determining who or what gets seen by whom.
" in earnest. During a recent interview, an Instagrammer framed her artistic career as"very much at the mercy of algorithm changes or whatever changes that the platforms are going to make."