Watch CNBC's full interview with Apple CEO Tim Cook

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Apple CEO Tim Cook sits down with CNBC's Josh Lipton to discuss the tech giant's revenue shortfall from slowing growth in China and emerging markets.

 

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So sorry but the CEO is in charge of strategic planning and the gentleman just failed... it's time to announce the entire top Echelon is being pink slipped ... get people in there who have proven track records... This outfit is too big to repeat mistakes like Sears

Or how they are greedy as hell on even their legacy products.

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