How to use Beni, the Chrome extension that hunts for resale deals

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How to snag discounts through Beni, an online shopping tool that hunts for resale deals on Poshmark, eBay, and The RealReal

meets Expedia." Beni works by aggregating resale listings from over 30 marketplaces in one place for users as they shop on Nordstrom, Nike, Reformation, and about 1,000 other sites.Shoppers are required to download the Beni extension on Google Chrome or Safari. Then, they must enable the extension while shopping online to view resale listings.

Pinner cofounded Beni with CTO Celine Mol. The startup launched out of beta in September 2022 and has amassed 5,000 users so far. Beni makes a commission off every purchase made on a partner resale platform. To improve the customer experience, the company last month launched tags that allow Beni users to see what items are authenticated, returnable, or have low fees before clicking a referral link to purchase. The ability to filter results for these specific options was also introduced in late January.

 

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