“The way I see it is that, as part of the joint venture, these two companies gave us two of their most premium brands,” says Sarhan. “The Sky brand is premium, and Showtime is a premium brand. So we’re extremely proud of the SkyShowtime brand.”
First announced in August 2021, SkyShowtime was positioned as a streaming solution for both Comcast and Paramount Global that would target the European markets that weren’t already being served, respectively, by Now TV and Peacock or Paramount+. On Tuesday, the service launches across the rest of its CEE markets, including Albania, Czechia, Hungary, Kosovo, North Macedonia, Poland, Romania, and Slovakia. Sarhan was speaking tofrom Warsaw, Poland, where preparations were underway for the Tuesday launch. Meanwhile, the final Spain and Andorra launches will take place on Feb. 28.
It is an “amazing” rollout so far - quality is shit, and they don’t have tizen app…
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