Heineken Malaysia braces for challenging year

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Recessionary pressures from leading economies, rising input costs, currency fluctuations and rising inflation could impact consumer purchasing power. theSun theSundaily business investment consumer economy alcohol beer Heineken Malaysia

From left: Heineken Malaysia marketing director Willemijn Sallaerts, corporate affairs and legal director Renuka Indrarajah, Roland and Folkerts.Heineken Malaysia Bhd’s investment levels for financial year 2023 will come down following the heightened RM200 million capital expenditure in 2022.

He said pressure from global supply chain disruptions, recessionary pressures from leading economies, rising input costs, currency fluctuations and rising inflation could impact consumer purchasing power. The group witnessed a recovery in business performance in the last quarter of 2022 following the full reopening of the on-trade business. It shared that its premium lines have been growing faster than its mainstream lines, which was what it wanted to achieve as well as what consumers prefer. Heineken reported an increase in revenue and profit for the full year ended Dec 31, 2022, compared with the same period in 2021.

 

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On the revised Budget 2023 announced on Friday, managing director Roland Bala said the company welcomes the decision by the government not to increase excise duties on beer as any hike will fuel illicit alcohol demand.

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