Macro will use the influx of capital to expand its multiplatform operations across production, branding and talent representation units, said King, who is founder and CEO of Macro. The company will also work to diversify its revenue streams with businesses that build a direct connection with consumers.
“With the global power of a partner like BlackRock Alternatives as well as our new additional investors, we are extremely well-positioned to build on the vast opportunities in the media and entertainment arena, both in the U.S. and abroad,” King said. “This next phase for Macro is to extend our reach by fueling each business vertical with the appropriate human and financial resources to unleash the full potential of the Macro ecosystem.
“Macro has an established track record of producing premium, award-winning TV and film content focused on people of color, which has historically been short in supply but high in demand,” said Pam Chan, Chief Investment Officer & Global Head, BlackRock’s Alternative Solutions Group.
“Macro has a deep understanding for how to shape culture and economically empower the voice and perspectives of Black people and people of color on a global level and is a perfect fit for our vision of the next generation of multiplatform media companies,” said Soares.
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