This as-told-to essay is based on a conversation with Amanda Castrillo, a 26-year-old content creator with more than 300,000 followers on TikTok. It has been edited for length and clarity.
As my TikTok page started gaining followers, I realized I could attend red-carpet events and movie premieres.When studios like Disney, Warner Brothers, or Universal have a movie project, they'll usually reach out to influencers like me as part of their promotional campaign. You get a contract, which will include things like exclusivity clauses, and then you negotiate rates for a one-off post about the movie.
My first-ever red carpet event was the premiere of"Spider-Man: No Way Home," and that was amazing. I literally felt like I was living in a movie.
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