Youthforia Makeup Brand Scores Unexpected Investment on ‘Shark Tank’ From Tech Billionaire Mark Cuban

after initially rejecting Chan’s pitch, citing his lack of knowledge in beauty, then recoiled. “I’ll even do demos,” he added.

Chan created the Youthforia after she realized her skin was affected by pollutants from the places she traveled for work in sales at a tech company. told WWD in July 2021 . “I’ve had experiences in the past where I’ve gone to the hospital with allergic reactions from sleeping in makeup and that’s when I came up with the idea of making makeup that works like skin care.”

Youthforia offers face wash, blush, gloss, primer and setting spray, which according to Chan is safe enough to fall asleep in. One of the standout products from the brand, which uses social media platforms like for marketing, is the BYO blush, a color changing blush oil that reacts to the skin’s pH to give customers the perfect shade.

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