BENGALURU : Indian craft beer maker Bira 91 has raised $10 million from Japan's MUFG Bank, the companies said in a statement on Thursday, as the New Delhi-based brewer looks to ramp up production and tap rising demand.
The investment comes more than three months after it secured $70 million in a funding round led by Japanese beer maker Kirin Holdings Co. Bira 91 holds a market share of 5 per cent across key regions in India, tripling its pre-COVID numbers, the statement said. Craft beer sales are on the rise in the country as younger, affluent consumers in big cities choose brands and pubs that make lighter brews and promise fresher ingredients.
Bira 91 competes with brands such as Carlsberg, Heineken, AB InBev -owned Budweiser and local giant Kingfisher in India."The Indian beer market is booming, owing to factors such as changing lifestyle of consumers, a growing preference for the alcoholic beverage and rising brand consciousness regarding imported and premium beers," Yasuhide Hayashi, executive officer at MUFG Bank, said in the statement.