Superdry hires City advisers to fashion cost-cutting plans

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Julian Dunkerton, the brand's founder and CEO, has hired Interpath Advisory to draw up cost-cutting plans amid tough trading conditions, Sky News learns.

Superdry, the fashion retailer, has drafted in a leading firm of City advisers to help it cut costs following a string of profit warnings.

City sources said on Friday that Interpath's work was likely to encompass plans for Superdry's troubled wholesale business and would include engaging with Bantry Bay, the firm which extended financing worth up to £80m to the retailer in December. "We have engaged Interpath to advise us as we work to complete the turnaround of Superdry in today's much-changed retail environment, and ensure we have the right cost base and structure in place for future success."Sky's Paul Kelso examines the barriers facing economic growth in the UK ahead of the Budget

 

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It used to be called a laundrette when I was younger 😉

Easy, stop having the biggest bloody spaces in shopping centres when your footfall is a tiny fraction of competitors, rent smaller units & match supply to the demand

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