They're not old enough to open their own checking account or drive to a store, but they are steering some important spending decisions — and companies are taking notice.
And while Gen Alpha parents are rather health-conscious adults, 43% still said their kids eat fast food at least once a week.Fifty-four percent of Gen Alpha kids own tablets – and they watch a lot of streaming video content, mostly on YouTube, Disney+, and Netflix, the survey found. Still, digital influence is a distant follower to the top driver of Gen Alpha brand and product selection: seeing stuff on store shelves. Nearly three quarters of kids 4 and under, and 85% of kids 5 to 9, have asked their parents for something they saw during a shopping trip.
Am I the only one just learning Gen Alpha was a thing?