Some ads will appear like clickable annoations within Bing's conversational response to a prompt.Microsoft has begun to give advertisers the first glimpse of what ads will look like in the new Open AI-powered Bing search engine, as it looks to translate the hype it's built around the generative AI chatbot into a sizeable new revenue stream.
A search for,"What's better for kids; Tenerife or Fuerteventura?," for example would bring up an answer with several annotations that reference where the chatbot got its information. One of those clickable annotations, such as a link to book a flight, could also be an ad and would be marked with a label, agency sources who attended meetings with Microsoft Advertising said.
Dennis Westerbeek, a senior digital advertising marketer at digital ad agency Adwise, was excited when he saw the new search ads.
Finance Finance Latest News, Finance Finance Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Microsoft's Bing exceeds 100M daily active users after AI updateInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. Are they bigger than Firefox? 🤣🤣🤣 accidentally
Source: BusinessInsider - 🏆 729. / 51 Read more »