Some brands are 'slack-filling' to hide how much product you get

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Some brands are 'slack-filling' to cleverly disguise how much product you actually get

There's a name for that empty part of the packaging: slack-fill. You can find it in products from packs of cookies and noodles to bottles of laundry detergent and even makeup, and consumer advocates say in some cases be used to sneakily deceive shoppers.– which defines slack-fill as the"difference between the actual capacity of a container and the volume of product contained therein" – says that sometimes slack-fill can be functional, making it legal.

"We buy with our eyes – we're influenced by the size of the package," Ed Dworsky, who runs the consumer-advocacy website Consumer World, told Insider. When people see large packages, the"natural inclination" is to believe it has a large number of contents, too, he said. The judge dismissed many parts of the case earlier this year, including its class-action status, and said that a reasonable consumer would not be deceived by the products.

 

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sold by weight and not by volume, buy Pringles if volume is a problem.

And the label on packaging gets smaller to read out the size

Yeah...don't put any air in my bag of potato chips. I get more chips that way. They're just a lot smaller.

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