This time, Claire — the person running the medical office's TikTok account — used a popular meme of actors Nicolas Cage and Pedro Pascal to explain her predicament at work. According to the clip, her boss asked to see the metrics of the business TikTok account at an upcoming meeting, but Claire had just created the account only 12 hours before.
Although Claire didn't explicitly ask followers to help her save face in the first post, the video got over four million views and nearly one million likes as of Friday afternoon. In subsequent videos, she thanked the now 27,000 followers for their help earning her a"'wow'" from her boss.
Perry told Insider that she believed the videos were most likely tactics rather than genuine pleas because they came directly from each business' official account rather than the employees' personal accounts. The strategy is a way for businesses to escape"being too straightforward or boring like a TV ad," she said.
"Though they're funny and have great engagement, it's a just way to catch the consumer's eye," Perry said."Being on an app like TikTok, people are looking for more lighthearted content, and businesses have to be in line with that." She continued:"It's a good marketing tactic because they're understanding their consumer and how to engage with them." Subscribe to push notifications
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