However, when she was freelancing on websites like Upwork and Fiverr after college, she saw some creators of user-generated content bundle their rates for various services. The concept intrigued her. Instead of quoting one amount, which many other influencers do, these creators had listed several pricing packages and explained exactly what a brand would get for each.
Perez tested the strategy out on free online platforms like Intern Queen where influencers connect with brands, and now includes in her media kit bundle options, like one priced at $1,500 for a TikTok video and Instagram post. Based on numerous deals she's landed since, she said the bundle strategy has helped her earn more because brands aren't immediately put off by a high number.
"The bundle is more appealing because it's a cheaper rate than paying for each separate piece of content," she said."If a brand sees that there's a range of options, it attracts them to go through with a deal instead of a flat out 'no' when they see a high rate."
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