Target drive-up 'double-tappers' causing chaos and disruption

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Target drive-up workers say app 'double-tapper' customers are a daily source of chaos and disruption as they try to meet tight fulfillment deadlines

It's the digital equivalent of cutting in line, but unlike real-world queue-hopping, most people would never realize they're doing it.

Whether they're aware of it or not, these"double-tappers" can set off a ripple effect that lasts long after they've driven off with their order. And while this only occurs in a small percentage of total orders, the growing volume of digital sales means more short-notice pick-ups. "Since we know that many aspects of wait time are outside of our team's control, we allow for some flexibility and don't evaluate individual team member performance based on this metric," he added.

"It's just kind of unrealistic, especially when the staffing is continuously being cut," a worker in California said."The biggest issue is that we don't have the people to meet their goals, so we're stretched incredibly thin and a bit overworked."Drive-up workers require specific training, so the team can't easily pull extra support from areas of the store to help during a rush.

"Some stores still have grocery items in the back because they do not have dedicated refrigerators or freezers behind guest service at the front, so a lot of us have to literally go across the store to get the items all within those three minutes," a Texas worker said.

 

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The headline and article both read only as an issue with how Target as a company puts unreasonable expectations on their underpaid employees.

Most people only live 5 minutes from a Target so I don’t understand the issue. People don’t mind sitting in their car for 10 minutes (time it took to drive to target+ time to bring order out). It sounds like the bottom line is that they are short staffed.

So build in a 10 minute delay, let the customer know they should push the first button at least 10 minutes before they arrive, or the customer waits 10 extra minutes. Done and done. If you lose a customer because they could not be considerate, do you really want that customer

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